Επιμέλεια : Δημήτρης Καραγεωργίου
For Immediate Release
PURSUIT BOATS and TIARA YACHTS Report Exciting Results for 2012 Ft. Lauderdale International Boat Show
(HOLLAND, MI – November 12, 2012)
(HOLLAND, MI – November 12, 2012)
S2 Yachts‟ flagship brands Tiara and Pursuit experienced a 100% increase in retail sales when compared to last year‟s numbers during the 2012 Ft. Lauderdale International Boat Show. With the launch of their new 3900 flagship Coronet™, Tiara Yachts was able to draw in many prospects to view this exciting new dayboat series that includes the 3100 and 3600 Coronet™ models. “We heard a lot of „WOWS‟ from customers taking their first walk-thru of the 39‟,” noted S2 Yachts‟ Vice President of Sales & Marketing, George Hetzel. “Not only were they complimenting the new exterior and interior layout, but they were commenting on the value that we were providing for the price.”
S2 Yachts‟ Pursuit brand is riding high from the introduction of the award winning Dual Console series in 2011, Sport Tender models in 2012 and their industry leading Offshore series of boats. “Our engineering and design teams have done a remarkable job in delivering very saleable new products_old at a luxury price point the market has received quite well. When you compare our new 26 Dual Console, ST 310 Sport Tender and our Offshore series of boats to their primary competitors, we win hands down,” stated Hetzel.
Despite some effects from Hurricane Sandy off the coast on Thursday and Friday of the show, Tiara Yachts and Pursuit Boats still managed to increase sales over the previous year – in fact doubling the number of boats sold. “Our results could have been even better if it was not for the winds and rains caused by Sandy – the interest was excellent in our two brands,” said David Glenn, S2‟s Director of Marketing for both the Pursuit and Tiara brands. “Our Latin American turnout was very good, and we had over 15 of our dealers from around the world talking to qualified prospects every day. We were very encouraged with the results and we are seeing excellent follow up results to date,” noted Tom Slikkers, S2‟s CEO and President.
Both luxury brands have capitalized on the development and introduction of exciting new models to the marketplace. Tiara Yachts is currently working on the completion of a 50 Coupe and Flybridge, while Pursuit Boats will debut a brand new Sport Yacht, the SC 365 during an exclusive worldwide event in Stuart, Florida on November 28, 2012.
S2 Yachts, Inc. is comprised of Tiara Yachts and Pursuit Boats. Tiara is headquartered in Holland, Michigan. products_old include Open, Sovran™, Convertible and Coronet™ models with inboard power from 30’ to 58’. Pursuit Boats manufactures high quality boats from 18’ to 38’ in Fort Pierce, Florida. Pursuit is comprised of the Offshore, Center Console, Sport, and Dual Console series. To learn more about S2 Yachts’ exciting and innovative products_old, please be sure to visit www.tiarayachts.com and www.pursuitboats.com. For more information, please contact David Glenn at dglenn@s2yachts.com or call (772) 801-9543.
S2 Yachts‟ Pursuit brand is riding high from the introduction of the award winning Dual Console series in 2011, Sport Tender models in 2012 and their industry leading Offshore series of boats. “Our engineering and design teams have done a remarkable job in delivering very saleable new products_old at a luxury price point the market has received quite well. When you compare our new 26 Dual Console, ST 310 Sport Tender and our Offshore series of boats to their primary competitors, we win hands down,” stated Hetzel.
Despite some effects from Hurricane Sandy off the coast on Thursday and Friday of the show, Tiara Yachts and Pursuit Boats still managed to increase sales over the previous year – in fact doubling the number of boats sold. “Our results could have been even better if it was not for the winds and rains caused by Sandy – the interest was excellent in our two brands,” said David Glenn, S2‟s Director of Marketing for both the Pursuit and Tiara brands. “Our Latin American turnout was very good, and we had over 15 of our dealers from around the world talking to qualified prospects every day. We were very encouraged with the results and we are seeing excellent follow up results to date,” noted Tom Slikkers, S2‟s CEO and President.
Both luxury brands have capitalized on the development and introduction of exciting new models to the marketplace. Tiara Yachts is currently working on the completion of a 50 Coupe and Flybridge, while Pursuit Boats will debut a brand new Sport Yacht, the SC 365 during an exclusive worldwide event in Stuart, Florida on November 28, 2012.
S2 Yachts, Inc. is comprised of Tiara Yachts and Pursuit Boats. Tiara is headquartered in Holland, Michigan. products_old include Open, Sovran™, Convertible and Coronet™ models with inboard power from 30’ to 58’. Pursuit Boats manufactures high quality boats from 18’ to 38’ in Fort Pierce, Florida. Pursuit is comprised of the Offshore, Center Console, Sport, and Dual Console series. To learn more about S2 Yachts’ exciting and innovative products_old, please be sure to visit www.tiarayachts.com and www.pursuitboats.com. For more information, please contact David Glenn at dglenn@s2yachts.com or call (772) 801-9543.
